Dr. Natalina Zlatevska is an Associate Professor of Marketing at the University of Technology Sydney. She is also Deputy Head of the Marketing Department, Associate Head (Research), PhD and Honours Co-Ordinator, Deputy Director for the Research Centre for Livelihoods and Wellbeing (CLAW), and serves as an Associate Editor, Marketing for the Australian Journal of Management. Her research broadly focuses on consumer health and well-being, self-regulation, and cognition. Her research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Research, European Journal of Marketing, Journal of the Association for Consumer Research, Journal of Business Ethics, Marketing Letters, among others.