Research

PUBLICATIONS

Zlatevska, N., Barton, B., Dubelaar, C., Hohberger., J. (2023). Navigating Through Nutrition Labeling Effects: A Second Order Meta-Analysis,” Journal of Public Policy and Marketing.

Smith, A.E., Zlatevska, N., Chowdhury, R.M.M.I., Belli, A. (2023). “A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/ Intentions,” Journal of Business Ethics

Barton, B., Zlatevska, N., Oppewal, H. (2022). “Scarcity Tactics in Marketing: A Meta-Analysis of Product Scarcity Effects on Consumer Purchase Intentions,” Journal of Retailing. 98(4): 741-758.

Belli, A., Carrillat F., Zlatevska N., Cowley E., (2022). “The Wellbeing Implications of Maximizing: A Conceptual Framework and Meta-Analysis,” Journal of Consumer Psychology, 32(4): 573-596.

Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., van Kerckhove, A. (2021) Unpalatable food for thought: Let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2)e13141.

Zlatevska, N., Chowdhury, R., Tam, W., & Holden, S. (2019).  Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations. Marketing Letters, 30 (3), 321 – 334

Vandenbroele, J., Van Kerckhove, A., and Zlatevska, N. (2019), “Portion size effects vary: The size of food units is a bigger problem than the number”, Appetite, vol. 140(1), 27-40

Chan, E. and Zlatevska, N. (2019) “Is Meat Sexy? Meat Preference as a Function of the Sexual Motivation System” Food Quality and Preference, vol. 132, pp. 257-266.

Chan, E. and Zlatevska, N. (2019) “Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference” Appetite, 132 (January), 257-266

Werle, C., Dubelaar, C., Zlatevska, N. & Holden, S. (2019), “Might bigger portions of healthier snack food help?” Food Quality and Preference, 71(January), 181-184

Zlatevska, N., Neumann, N. and Dubelaar, C. (2018), “Mandatory calorie disclosure: a comprehensive analysis of its effect on consumers and retailers”, Journal of Retailing, 94(1), 89-101

Askegaard, S., Dubelaar, C., Zlatevska, N., Holden S. (2017), “Food portions and marketing: Editorial,” Journal of Business Research, 75 (June), 172-175.

Holden, S., Zlatevska, N., and Dubelaar, C. (2016), “Whether Smaller Plates Reduce Consumption Depends on Who’s Serving and Who’s Looking: A Meta-analysis,” Journal of the Association for Consumer Research, 1 (1),  134-146

Zlatevska, N. and Spence, M (2016) “Parsing Out the Effects of Personal Consumption Norms and Industry Influences on Food Consumption Volume,” European Journal of Marketing, 50(3-4), 377-396

Holden S. and Zlatevska N. (2015) “The Partitioning Paradox: The Big Bite Around Small Packages,” International Journal of Research in Marketing, 32 (2), 230-233

Zlatevska N., Dubelaar C. and Holden S., (2014) “Sizing up the Effect of Portion Size on Consumption: A Meta-Analytic Review,” Journal of Marketing, 78 (3), 140-154

Moore, S., Thomas, A., Kale´, S., Spence, M., Zlatevska, N., Staiger, P., Graffam, J., Kyrios, M. (2013), “Problem Gambling Among International and Domestic University Students in Australia: Who is at Risk?” Journal of Gambling Studies, 29, 217–230 (Project funded by the Victorian Department of Justice)

Zlatevska, N. and Spence, M. T. (2012), “Do Violent Social Cause Advertisements Promote Social Change? An Examination of Implicit Associations,” Psychology & Marketing, 29(5), 322-333

Areni, C. S., Burger, M., and Zlatevska, N. (2011), “Factors Affecting the Memory and Experience of Monday Blues: Evidence from a Meta-Analysis and Large-Scale Internet Survey,” Psychological Reports, 109 (3), 723-733

Zlatevska, N. (2011), “Luxury World: The Past, Present and Future of Luxury Brands,” Journal of Product and Brand Management, 20(5), 429-430

Zlatevska, N. and Jones M. (2010), “Sizing Up Package Size Effects”, in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, 649-650

PROCEEDINGS AND PRESENTATIONS

Zlatevska, N. and Holden S. “Are All Portions Created Equal? The Independent Effects of Portion Amount and Energy Density” Society for Consumer Psychology (Summer) Conference, August, 2017

Tan, M, Dubelaar, C, and Zlatevska, N. “Portion Sizes in Shared Spaces: What Drives Us Not To Consume”Society for Consumer Psychology (Summer) Conference, August, 2017

Jolien V, Zlatevska N, Van Kerckhove, A, Holden, S “On Consuming Too Many or To Too Much Food(S): The Numerosity Heuristic Explains Food Partitioning Effects, LaLonde Conference, May 2017

Jolien V, Van Kerckhove, A, Zlatevska N, Holden, S “On Consuming Too Many or To Too Much Food(S): The Numerosity Heuristic Explains Food Partitioning Effects” European Marketing Academy Conference (EMAC), May 2017

Werle, C., Dubelaar C., Zlatevska N., Holden, S. “Might bigger portions of healthier snack food help?,” Society for Consumer Psychology Conference, February, 2017

Burke, P., Zlatevska, N. Wei, E.,”How Health Claims in Food Choices Are Evaluated: What Consumers Nominate as Essential versus Intended Behaviour”  Australian New Zealand Marketing Academy Conference, December, 2016.

Zlatevska, N. and Holden S. “Nudging the Weight off. Small Portions Big Effects,” Theory and Practice in Marketing Conference, Texas A&M, Mays School of Business, May 2016.

Tan, M., Dubelaar, C., and Zlatevska, N. ” The Effects of Social Setting and Portion Size on Food Consumption Amount,” Association for Consumer Research, Asian Pacific Conference (ACR Asia Pacific), June, 2015.

Zlatevska, N. “Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure,” Association for Consumer Research, Asian Pacific Conference (ACR Asia Pacific), June, 2015.

Holden S., and Zlatevska, N. “Can container size help reduce obesity? A meta analysis of the effect of container size on consumption,” European Marketing Academy Conference (EMAC), May, 2015

Zlatevska N., and Cowley, E. “Failing to Not Think About Failing: Why Thought Suppression Depletes Regulatory Resources,” Society for Personality and Social Psychology (SPSP) Austin, Texas, February 2014.

Zlatevska N., Dubelaar, C. and Holden S. “The Ambiguity of ‘Size’ and its Effect on Consumption,” Society for Consumer Psychology (SCP Summer Conference – APA Division 13), Hawaii, United States, July 2013.

Zlatevska N. and E. Cowley. “To Think or Not To Think: The Pros and Cons of Thought Suppression,” Association for Consumer Research (ACR) Vancouver, BC. October 2012.

Zlatevska, N., Dubelaar, C., and Holden, S. “Sizing up the size effect: A meta-analysis of unit size and its influence on consumption volume,” Association for Consumer Research (ACR) Vancouver, BC. October 2012.

Zlatevska N. and E. Cowley. “Failing to Not Think About Failing: The Effects of Thought Suppression on Consumption,” Society for Consumer Psychology (SCP European Conference) 2012. Florence, Italy. July 2012.

Kale S and N Zlatevska, “Understanding Teenage Poker Gambling: Policy and Consumer Behavior Implications,” American Marketing Association (AMA), Chicago, United States, August 2012.

Zlatevska N and Cowley E, “Failing to Not Think About Failing: The Effects of Thought Suppression on Consumption,” European Marketing Academy Conference (EMAC). Lisbon, Portugal. May 2012.

Spence, M., Som, A. and Zlatevska, N. “How Shades of Failure and Mental Simulation Affect the Likelihood of Subsequent Actions,” Association for Consumer Research (ACR Asia Pacific Conference). Queenstown, New Zealand. July 2012.

Zlatevska, N., Dubelaar, C., and Holden, S. “Sizing up the size effect: A meta analysis of unit size and its influence on consumption volume,” AMA Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States, June 2012.

Zlatevska, N., and Spence, M. (2012). “Personal consumption norms and their influence on consumption volume,” AMA Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States, June 2012.

Zlatevska, N., and Holden, S. (2012). “Small size, big bite: A reassessment and reversal of the dieter’s paradox,” AMA Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States, June 2012.

Kale, S. H. and Zlatevska, N. “Teenage Poker Players: An Analysis Of Impulsivity, Gambling-Related Cognitions, and Comorbidity,” Association for Consumer Research (ACR Asia Pacific Conference), Renmin University, China, June 2011.

Zlatevska, N., “The Ambiguous Effects of Advertisements Promoting Social Change,” Association for Consumer Research (ACR European Conference), Royal Holloway University, London, UK, June 2010.

Zlatevska, N., “Questioning the Effectiveness of the Implicit Association Test,” paper presented at the MAPP Workshop on Consumer Behaviour and Food Marketing: Innovative Methods in Consumer Research, Aarhus University, Denmark, May 2010.

Zlatevska, N. and Jones, M. “Shedding Common Misperceptions about Successful Dieting: Communicating the Right Messages about Food,” Society of Consumer Psychology (SCP Summer Conference), University of Michigan, May 2009.

Zlatevska, N. and Jones, M. “Sizing Up Package Size Effects,” Association for Consumer Research, (ACR) Pittsburgh, United States, October 2009.

Zlatevska, N. and Cowley, E. “Regenerating Self Regulatory Resources: Identifying Individual Differences,” European Marketing Academy Conference (EMAC), Reykjavik, Iceland, 2007.

Ioannou, C., Yip, J., and Zlatevska, N. “The Art of Breaking Up,” Association for Consumer Research (ACR European Conference), Göteborg, Sweden, June, 2005.

Zlatevska, N. and Cowley, E. (2006), “Identifying Individual Differences in the Rate of Resource Depletion,” Australia and New Zealand Marketing Academy Conference, (ANZMAC) University of Western Australia, Perth, Australia, 2006.